That’s the Marketing Excellence Nike Case Study Solution question many college students ask themselves (and Google), and we can Marketing Excellence Nike Case Study Solution understand them. Adidas can capitalize on Nike’s weakness which is its focus on local market, Adidas can capture emerging markets, and already it has a lead in market such as India and Japan. For example, Nike outsources their products to developing countries such as China, Indonesia, and Thailand. Therefore, it is necessary to block the new entrants in the industry. They want a shoe that can be useful for all visible feature of an active lifestyle. lower sales to its top customer NKIE find sufficient projection space to make up for Foot cabinet told Nike that it wanted to reduce the number of Nikes porch shoes-the Air Jordan Shoes and others that sell for well over $100-because the vendor believed that consumers were turning more to mispriced shoes. A brief history of Nike. ...Marketing Management Case Study 1 Marketing Excellence >>Nike 1. It is said that case should be read two times. 52-54. The athletes had positive and negative influence on changing consumer preferences, changes in consumer tastes and priorities, and also consumers’ buying decisions. It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Nike is the master of segmentation, their segmenting market typically target’s athletes, both women and men from the age 15 to 35. Adidas can promote this feature through its Facebook page which has over 6 million members. In the long run Asian countries like China might as well take a long time to work with the company in terms of coming up with factories in china. This program represents the first time a company has offered mass footwear through the Internet and provides competitive advantages to Nike. Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. We don't provide any sort of writing services. Next political elections and changes that will happen in the country due to these elections. What’s more, the risks of Nike’s core marketing strategies such as Nike cannot follow the world fashion trends, the profits has affected by the currency exchange and economic recession when expand to the global. Marketing Excellence Nike Case Study Solution Deposit funds into your EssayHelp balance so that a writer can work on your order. Reebok should ensure keeping up a very high level of quality and durability of its shoes. This value may create by increasing differentiation in existing product or decrease its price. Increase sales, market shares, return on investments. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken. NIKE Marketing Management Case analysis 1. Marketing Excellence Nike Case Study Solution Deposit funds into your EssayHelp balance so that a writer can work on your order. The decision that is being taken should be justified and viable for solving the problems. Activities and resources market sees as the company’s strength. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Intro for a research paper example, essay i want to visit london english oral test essay sample general paper essays. following factors is describing the level of threat to new entrants: Barriers to entry that includes copy rights and patents. Sources and constraints of organization from meeting its objectives. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. Available from. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. Additionally, Nike distribution strategy is mainly focus in domestic market which is United States of America, whilst Adidas’s main office is located at Germany, but it focus in European market. Nike use vertical integration price strategy in which they take ownership of the participants at channel level that differ and they also engage in various channel level operations both to control costs and thus influence the pricing function (Goldman S, 2000, pp154). Opportunities for Marketing Excellence Nike can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the company’s field. Disclaimer: nascent-minds is Marketing Excellence Nike Case Study Solution dedicated to providing an ethical tutoring service. And its ratio with corruption and organized crimes. Nike outsourcing their products most of the factories are located in Asia such as China, Indonesia and India. (AdidasGroup, 2011) It should use this opportunity to carry out precise marketing, by focusing on its segment market which includes the soccer, tennis and athletics teams and probably expand its focus to the up and emerging local teams in the grassroots, because, this group of people are keen about sports and spend time watching them on the TV but hardly get access to them unless they purchase the product themselves. Now we discuss the pros of Nike’s core marketing strategies and related them to the relevant marketing theories help us to depth understanding. Employment patterns, job market trend and attitude towards work according to different age groups. Taulli T. (2011) ‘Nike Shares’, (online) (cited 2nd March 2012). Nike–Introducing a new product Challenges faced: Nike made a successful entry in the 1980's by introducing the Nike Air technology in its product 'Tailwind'. Nike seriously pay attention on the technology producing, design and selling such as e-commerce, high-tech running shoes, Nike+ with Apple, etc. Besides that, Nike also becomes the top of three companies which are climate-friendly companies which build better image to customers. Whereas, the opportunities and threats are generally related from external environment of organization. The fashion or the changing style products is unimaginative for customers to purchase. Access of competitors to the new technologies and its impact on their product development/better services. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. Dogiamis G., Vijayashanke N. (2009) ‘Adidas: Sprinting Ahead of Nike’, (online) (cited 4th Feb 2012). We can help with Marketing Excellence Nike Case Study Solution that too, crafting a course paper, a dissertation, etc. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. SWOT for Marketing Excellence Nike is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. St. John University (2004) ‘Nike (Nke)’, (online) (cited 1st March 2012). Summary 1. Their aggressive advertising campaigns, celebrity endorsements and quality products all enhance their brand and image. A Marketing Case Study on Nike. this describes the threat to company. (Boggan, 2001) Furthermore, Nike has been using child labour in the production of its soccer balls in Pakistan. To deal with these problems, Nike has increased the products’ prices and reduces its marketing budget. this refers to the supplier’s ability of increasing and decreasing prices. The author of this theory suggests that firm must be valuable, rare, … Initial reading is to get a rough idea of what information is provided for the analyses. Nike Case Study It is a fact that when market is throwing big challenges to a company, then they should react proactively by looking at different perspectives. Following factors will influence the buying power of customers: Competitive advantage of company’s product. This report talks about the major challenges and the steps taken for remediation. NIKE Case Study Assignment Help and Nike Case Study Solution. In Latin America, it experiences a growth sale of 38% in 2007. Google has diversified from being a search engine when it started in late 1990’s to wide range of products and services. Marketing Excellence Nike Case Study Solution, application letter proforma, descriptive essay about my first day in high school, silence stigma and mental illness case study (Adidas-Rebook, 2011), 5.2.1 Develop the Small Computer “Smart Shoe” Product Line, The development of a product line of smart shoes will build on this reputation and show buyers that Adidas is humorless about innovation and using technology to advance athletic accomplishment. The delivery of the right products and at the right time to the customers is not only effect the utility but also leads to high level of consumer’s satisfaction and loyalty. Therefore, marketing Reebok as a well stylish line of shoes meant for active lifestyle might allow Adidas to make larger in roads with women. Answer the necessary questions that are related to specific needs of organization. if not, their reconciliations and necessary redefinition. We do everything possible to give professional essays Marketing Excellence Nike Case Study Solution to every student, and Marketing Excellence Nike Case Study Solution we ensure their comfort while they are using our services. (2011) ‘Strategic Analysis: Nike’, (online) (cited 29th February 2012). After introduction, problem statement is defined. it deals with the ability of customers to take down the prices. Abhiroopsur (2009) ‘Nike – How the Brand Survived until Today’, (online) (cited 1st March 2012). Nike has remained and continues to remain at the top in producing and distributing their sports clothes and equipments. And its effects on company, Effect of globalization on economic environment. Written by Miles Media on April 10, 2016. Available from Soc.duke.edu/~s142tm17/compare.htm. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Rare and valuable resources grant much competitive advantages to the firm. It is used for the purpose of identifying business opportunities and advance threat warning. Nike could prepare survey form to their customers in order to have more understanding on customers’ taste, requirements when buying sportswear or footwear, and also collect the feedback and recommendation from consumers. Enderle K., Hirsch D., Micka L., Saving B., Shah S., Szerwinski T. (2000) ‘Strategic Analysis of Nike, Inc’, (online) (cited 26 Feb 2012). If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. Available from URL: http://www.slideshare.net/michaelcloke/marketing-management-01-8568487. However, resources should also be perfectly non sustainable. From the above analysis, we had understanding about the pros, cons and risks of Nike’s core marketing strategies with relevant marketing theories. Founded in 1964 by Phil Knight and Bill Bowerman Focused on providing high quality running shoes-designed for athletes by athletes Imported high-tech shoes from abroad so they can be sold at competitive prices Focus on Emerging Markets 2018- Asia Pacific is expected to account This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike. When having a fast reading, following points should be noted: When reading the case for second time, following points should be considered: After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case. Description of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). (St. John University, 2004). Analyze the opportunities that would be happen due to the change. 3.0 CONS OF NIKE’S CORE MARKETING STRATEGY. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. Nike makes contracts with some celebrity athletes which can draw attention to their products such as Tiger Woods, Ronaldo. Includes APA formatted references. View Nike case study.pdf from STRATEGIC 189 at San Jose State University. With a portfolio as diverse as Google’s, what are the company’s core brand values? Reebok should start a line of well stylish shoes prepared toward women with active lifestyles. Student should provide more than one decent solution. Customer relationship management is an important aspect that enhances sales and ensures that the clients get the right products that meet their expectations. Unique selling proposition of the company. Simple. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Attention: You didn't actually pay the writer yet! (ReComparison, 2012) Although it is competing with Nike in China, it should focus on ranking its investment solely on markets which offer superior channels to long-term growth and profit prospects and should also focus on expanding its share to unreached areas especially in China, Russia, Africa and the United States. marketing excellence nike (case study) nike hit the ground running in 1962. originally known as blue ribbon sports, the company focused on providing high- Precise and verifiable phrases should be sued. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. To go through all that they will be a lot of expenses thus the company might run bankrupt again. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. Brainstorm and assumption the changes that should be made to organization. So Nike contracted with many athletes’ spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. Providing two undesirable alternatives to make the other one attractive is not acceptable. $2.19 However, it should work with major fashion designers such as Calvin Klein to come up with a well stylish product line of shoes meant for active, casual use, gain brand image as an upscale and more cultured shoemaker. Nike recently teams up with Apple Company to produce the Nike+ products which can monitor a runner’s performance through a radio in the shoe that can link to the iPods.
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