digital 2019 south korea (january 2019) v01 1. digital2019 all the data and trends you need to understand internet, social media, mobile, and e-commerce behaviours in 2019 south korea Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, highest average internet connection speeds worldwide. On Naver Cafe, you can create an account and post content, just like on a forum. WeChat. BAND (by Naver) 3. KakaoTalk, on the other hand, is a WhatsApp-style messaging service, which is actively used by 97% of all smartphone users in Korea and serves more than 43 million monthly active users. Here are some of the key trends that both international and local brands in Asia utilize to achieve success in the Asian social landscape. By The Korea Times Seoul staff. Because unlike most countries in the world, where Google, Apple, Facebook and Amazon reign supreme, Koreans have developed their own digital economy giants. With its perfectly stylized bands, South Korean pop is conquering the world. facts. Facebook is the most dominant form of social media in Korea, figures show. Providers subscribe to a membership for placement within our listing. One unique feature is that it allows its users to organise, manage and prioritise their relationships according to a hierarchy consisting of three different âranksâ, thus matching the structure of Korean society. Sort: By sponsored. BAND made this easy. For a long time, the company resisted the inexorable rise of Facebook. Itâs nearly impossible to spend a week without Google these days, and many social networks are the same story. BTS Tops Twitterâs List of Most Popular Artists for Fourth Year in a Row The superstar group beat out Kanye West, Beyonce and Drake for the most mentions on the social media ⦠13 major social networks in non-English speaking regions 1. Through social listening across main channels, digital marketers can track consumer behavior, discover vital insights into their audience, and adapt these swiftly into their marketing strategies. New, Figures and insights about the advertising and media world, Industry Outlook As the home of electronics giants Samsung and LG, it shouldnât surprise us to learn that the country is number one in the world for smartphone ownership. New, Everything you need to know about the industry development, Find studies from all around the internet. Social media is a powerful force in the Asian online landscape. Compared with their American and Chinese counterparts, their overall usage is tiny. These young people spend 29-34% of their social media time on the network (depending on their age), far more than any other platform. But really, whatâs most interesting is how popular these networks are in the first place. According to StatCounter, Daum is the 3rd biggest search engine in South Korea with a market share of approximately 6.5% (behind Google and Naver, with market share rates of approximately 66% and 25%, respectively). 99.1 percent of all mobile messenger users, lowest trust in news of all countries surveyed in Reutersâ latest Digital News Report. This could be because they were already using them, or perhaps older Koreans prefer Korean-made products. Thus, social media planning should become a focal point for brands in their strategies. This text provides general information. Weekly social media usage frequency South Korea 2019. Suicide in South Korea is considered a serious problem. It includes a shared calendar, lets users create polls, and has an inherent organization that likely fits older users. But South Korea has its own set of platforms that have proven equally or more popular over the last two decades. The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in ... 2. Number of social media users in South Korea in 2019, Social media penetration among 20-29 year old South Koreans 2019, Number of South Korean Facebook users September 2020, Average weekly time spent using social media 2019, Largest group of South Korean Instagram users September 2020, Share of South Koreans mainly streaming videos via YouTube October 2018, Monthly active South Koreans on KakaoTalk. We are happy to help. BAND, in particular, seems to appeal directly to users who need slightly more professional elements. Most popular social media content South Korea 2018. But as a percentage of the South Korean market, each punches well above its weight. So what are the main social media platforms? But first, letâs learn a little more about South Koreaâs technical infrastructure. KakaoTalk continues to be hugely popular in South Korea, despite the intrusions of other powerful social networks. The company has a range of different search engines (Blog Search, News Search), Knowledge In (similar to Yahoo Answers), as well as popular products Naver Cafe, LINE, and BAND. Aside from the fact that Facebook is simply everywhere today, demographics seem to have a large part to play in this pattern. Its popularity is particularly impressive given the prominence of similar tools like WhatsApp and WeChat. In fact, South Korea regularly ranks first globally in terms of internet connection speed overall (not just 5G): Coupled together, these are ideal conditions for social media users. it was the most popular network among Koreans. 1. Naver started in 1999 as a search engine in South Korea. As of January 2019, South Korea had the third highest rate of active social media users in the world. For instance, a Kakao user can easily buy his friend a pizza by sending a bar code to his account, which then can be redeemed online or in store. Overall, these changes could suggest that domestic Korean social networks are in trouble. The 'By sponsored' option sorts the directory by those memberships, highest to lowest. As weâve already teased, South Korea is home to several social networks that many readers wonât recognize. Most South Koreans already use 4G, and have done for years. Best Social Media Agencies in South Korea 10 agencies. On the other hand, it might mean that some social networks are simply better suited to certain demographics. Join our exclusive webinar with best-selling author and Global Marketing Strategist, Joel Backaler: hbspt.cta._relativeUrls=true;hbspt.cta.load(4293006, '81526f20-a9e9-4cd6-9269-d972ec210d9d', {}); The top monthly insights sent straight to your inbox. Source: The Realtime Report. Naver is basically the Google of South Korea. To understand Korean social media usage, letâs begin with the technological landscape. And to complicate matters, another study found that Koreans spend more time on Instagram than Facebook, and Facebook may even be losing users. Check out our infographic, âSocial Media Usage In Asia Pacific â Statistics And Trendsâ, to know more about the social networking ⦠Want more insights to reaching a global audience beyond the English-speaking market? Top social media platforms in South Korea. Explained: The Unique Case of Korean Social Media. Due to varying update cycles, statistics can display more up-to-date So, we decided to dive into to this question. Leading social media and messaging apps for news South Korea ⦠Thereâs an interesting difference in social media usage depending on age. The same group of youngsters also uses Instagram heavily - itâs the second-most popular network among them. Providers who pay for placements can be identified by the SL blue flag on their listing card. If we choose to follow this survey, Facebook and Instagram are next, with Kakao story coming fourth. The most important key figures provide you with a compact summary of the topic of "Social media usage in South Korea" and take you straight to the corresponding statistics. Music K-pop: More than a social media trend. and over 1 Mio. According to the report, 59.8 percent of people using the Internet said Facebook was their main social media platform. Good news on that front, too. South Korea: number of social network users 2017-2025, Social media user penetration South Korea 2019, by age group, Facebook user number South Korea 2020, by age and gender, Weekly average time spent on social media South Korea 2019, Most frequently used social media in South Korea 2019, Instagram user distribution South Korea 2020, by age group and gender, Most used video streaming apps South Korea 2018, Number of monthly active users of KakaoTalk in South Korea 2015-2020, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Social media platform with the highest revenue, Weekly social media usage frequency South Korea 2019, Most popular social media content South Korea 2018, Leading social media and messaging apps for news South Korea 2020, Devices for accessing social media South Korea 2018, Social media user penetration South Korea 2012-2018, by gender, Trust in news on social media South Korea 2020, by age, Share of Facebook users South Korea 2019, by age, South Korea: number of Facebook users 2017-2025, Facebook frequent user penetration in South Korea 2012-2019, Facebook usage for news South Korea 2020, by age group, Top ten brands on Facebook in South Korea 2020, by number of fans, Share of Instagram users South Korea 2019, by age, Instagram frequent user penetration in South Korea 2014-2019, Instagram user number South Korea 2020, by age and gender, Most used Instagram features South Korea 2019, Most followed celebrity Instagram accounts South Korea 2020, Share of Twitter users South Korea 2019, by age, Twitter frequent user penetration in South Korea 2012-2019, Twitter usage for news South Korea 2020, by age, Top ten brands on Twitter in South Korea 2020, by number of followers, TikTok Android app user distribution South Korea 2020, by age and gender, Share of Naver Band users South Korea 2019, by age, Naver Band frequent user penetration in South Korea 2014-2019, Kakao Story frequent user penetration South Korea 2012-2019, LinkedIn user number South Korea 2020, by age group. Which is exactly the case. According to science direct it âis the most widely used IM application in South Korea with over 49.1 million active usersâ (2019, Digital Investigation). It should be noted that the numbers arenât exactly clear on all this. The Internet has reached more than 95% of the country, the highest rate for any Asian country outside the Middle East. Here are the big names in Korean social media: serves more than 43 million monthly active users. Leading Social Media Platforms Used by Social Media Users in South Korea, Jan 2019 (% of respondents) Description Popular social media platforms in South Korea are Facebook, Instagram, Band, KakaoStory and Twitter. South Korea also has one of the highest rates of LTE coverage in the world. But as weâre about to examine, the Korean social media landscape is a little more complicated than westerners might expect. (Interestingly, the top six countries are all in Asia). As more young people get their first smartphone and create new social profiles, theyâre likely to join their peers on Instagram and Facebook. Itâs even officially used by the Republic of Korea Army. Even in a country that already had a thriving social networking culture, it was only a matter of time. Like the Chinese WeChat, Kakao has since engaged in a diversification strategy, for example offering online banking and taxi services. Nowadays, it also offers two social media services called Naver Cafe and Naver Blog. Update, Insights into the world's most important technology markets, Advertising & Media Outlook The finding is based on a report from DMC Media, which specializes in digital media and advertisement platforms. annual digital growth the year-on-year change in key statistical indicators +1.1% +2.0% +9.1% +9.0% +10% +84 million +100 million +367 million +288 million +297 million jan 2018 â jan 2019 jan 2018 â jan 2019 jan 2018 â jan 2019 jan 2018 â jan 2019 jan 2018 â jan 2019 total population unique mobile users internet users active social media users mobile social media users Of course, South Korea has Google as well, but Naver operates in much the same way. The 21 most popular social media sites in 2019 (MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.) The following chart is based on data from April 29-May 29, 2019. Statista assumes no It wasnât long ago that the Korean social landscape was dominated by domestic companies. And do Koreans really prefer them over their western counterparts? 87 percent of South Koreans aged between 20 and 29 years old use social media. Unless youâre reading this from South Korea. Some look similar, of course, and many features were developed as a way to stay ahead of interlopers. Itâs not only a testament to the quality of Koreaâs television productions, but also evidence that Koreaâs democracy has matured enough to make such realistic political shows. The data showed that Band recorded the highest monthly active users (MAUs) from January 4G networks are available essentially anywhere in the country. And as long as smartphone users have a web connection, theyâre probably on social media. Read Next: The 2019 Social Media Image Optimization Guide [Infographic] 85% of South Koreans use social media, far ahead of the United States (70%), the United Kingdom and Canada (both 67%). For most of us, life revolves around a few major tech companies. Based on one survey, BAND actually has the highest number of active users. digital around the world in 2019 the essential headline data you need to understand global mobile, internet, and social media use 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% billion billionbillionbillionbillion total population unique mobile users internet users active social media users mobile social media users urbanisation: penetration: penetration: penetration: penetration: But eventually Cyworld recently experienced a sharp decline in use: Number of Cyworld vs Facebook users. This article explores these questions in details. Chinaâs most popular messaging app, WeChat (known in China as Weixin), has evolved way beyond simple social networking. data than referenced in the text. As a country with such good Internet infrastructure, weâd expect to see social media use at incredibly high levels. liability for the information given being complete or correct. Get in touch with us. All your favorite social networks are present in the country, and many are thriving. Cyworld created the first major social network back in 1999, well before Facebook or Twitter, and it rapidly became a hit. BAND is a communication app for teams and groups. But the countryâs top three service providers rolled out 5G access in April 2019, and speeds are up to 100x faster than 4G. Here are the big names in Korean social media: The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in the market. In February 2012, Facebook surpassed the reach of local social network Cyworld, according to a May 2012 report by Nielsen Korean. Its over 1.1 billion users can use the app for instant messaging, voice and video calling, or making purchases with WeChat Pay.WeChat and the Chinese government are also rolling out a ⦠Launched in 2012 by Kakao Corp, it was the most popular network among Koreans. We used our data to see which social media platforms are the most popular across the world. But they also spend a relatively even share of time on other networks, including locally-built offerings. Its suicide rate is currently 10th highest in the world according to the World Health Organization, as well as the second highest suicide rate in the OECD after Lithuania. All important statistics are prepared by our experts â available for direct download as PPT & PDF! Facebook is also the most popular option for users in their late 20s and 30s. By 2012, Facebook had overtaken Cyworld for user numbers. It is used by more than 70% of the population of the country, making it the most popular search engine in South Korea. 1. Itâs to Cyworld that Koreans owe their enthusiasm for social networks. Facebook is enormously popular with Koreans under 24 years-old. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Naverâs application Band has the highest number of users in the market for social network services (SNS) in South Korea.A mobile marketing company Mobidays conducted a survey based on data from AppApe on June 21. The most well notable Social Medias in South Korea are, KakaoTalk, Naver, Cyworld, and Snow KakaoTalk social media messenger application. 60% of South Korean respondents said that Facebook was the social network they used most frequently. South Korea is highly industrialized and has historically been a leader in digital communicationsâfactors clearly shaping media behavior in 2019. FACEBOOK, despite itâs relatively slow start in this specific market segment, is steadily gaining ⦠And as of very recently, they were holding off the outside invaders. By contrast, Koreans in their 40s and 50s heavily favor two options: Kakaotalk and BAND. When users played online in teams, they needed an easy way to talk to one another. But as weâll explore shortly, this may not last. This graph shows the stats of social media in South Korea based on over 10 billion monthly page views. In the US, itâs marketed as more of a business tool - similar to Slack: But it really became popular in South Korea through the gaming community. A slightly lower proportion of South Koreans used social media in 2019, amid the waning popularity of platforms such as Facebook, data showed. Cyworld. Are you interested in testing our corporate solutions? Although it is not well known globally, KakaoTalk is the most popular messenger in South Korea, used by 99.1 percent of all mobile messenger users. Smartphones are almost ubiquitous among South Koreaâs internet users, according to GlobalWebIndex. Most likely, it shows the slow creep of companies like Facebook (and Instagram) across the entire world. By going in a different direction from traditional K-dramas and deploying excellent acting and production value, Chief of Staff became one of the most popular Korean dramas of 2019. KakaoStory, with its plethora of services, is the equivalent of Facebook. Daum/KakaoTalk. Itâs an impressive figure, especially when you consider the fact that the Asia Pacific region accounts for 52.2% of global social media users. But just as it has done in most of the world, Facebook has climbed to the top spot. Thatâs almost a third of the worldâs population! Over 60% of South Koreans now use Facebook, 24% use Facebook Messenger, and 39% use Instagram (another Facebook product). Directly accessible data for 170 industries from 50 countries Most YouTube users are between the age of 16 and 24; The age group between 16 and 24 is also more likely to be active on Instagram than the 55 â 64 demographic; Take a look at the chart below and see the social sites that lead the race. Whether youâre on the subway, in the middle of the countryside, or on board a high-speed train, itâs always possible to connect to social media. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Social media usage in South Korea". The other networks, however, are still going strong. Note: YouTube actually has usage rates even higher than Facebookâs, but this is not what most people think of when they picture a âsocial network.â. In 2012, suicide was the fourth-highest cause of death for all ages among South Koreans. 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